Direct-to-Fan Is a Relationship, Not a Checkout Button
IMPALA’s new primer highlights direct-to-fan strategy. The real opportunity is not another store, but a relationship artists can sustain over time.
SoundCloud’s Zero-Commission Music Sales Could Give Independent Artists a New Revenue Stream
SoundCloud is testing zero-commission music downloads, giving independent artists a new direct-to-fan revenue option alongside streaming.
The Biggest Audience Isn’t Always the Most Valuable
For years, the music industry has celebrated one number above almost every other. Monthly listeners. Artists proudly share screenshots when they reach 10,000, 100,000, or even one million listeners. Those milestones have become visible symbols of success, often used to measure an artist’s growth and momentum. But what if we’ve been focusing on the wrong …
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