Europe’s Music Market Is Growing. The Bigger Opportunity Is Participation
EU recorded-music revenue reached €6 billion in 2025, yet paid-streaming penetration remains at 27%. The gap reveals where Europe’s next phase of music growth may begin.
EU recorded-music revenue reached €6 billion in 2025, yet paid-streaming penetration remains at 27%. The gap reveals where Europe’s next phase of music growth may begin.
SoundCloud is testing zero-commission music downloads, giving independent artists a new direct-to-fan revenue option alongside streaming.
Ten years ago, discovering new music often meant hearing a song on the radio, buying an album, or receiving a recommendation from a friend. Today, music reaches us in entirely different ways. Streaming platforms, social media, and personalized recommendations have transformed not only how we find new artists but also why we listen in the …
Read more “Why People Listen to Music Differently Today Than 10 Years Ago”